6 Wineries on the Rise in 2026

For centuries, wine’s success was built on a foundation of mystique. But many modern wine drinkers are looking for less mystery, more contemporary, relatable cool. Made in Santa Barbara’s Sta. Rita Hills, The Set produces organically farmed Pinot Noir, Chardonnay, Syrah, Gamay, and Viognier rooted in Burgundian technique but wrapped in modern, art-forward branding.

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