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It’s no secret that the wine industry has suffered from an unusually rough stretch, often blamed on GLP-1 use impacting appetites, younger drinkers sipping less, and inflation driving up the cost of making wine. Yet this 8,000-year-old timeless tonic isn’t going anywhere. The proof? These wineries across the United States have recently opened in full belief of their mission to bring delicious wine — from sparkling to organic, sustainable, and accessible — to the people. Here are seven new wineries to visit next, from Oregon to North Carolina.
Some of California’s best Pinot Noir and Chardonnay come from the Sta. Rita Hills in Santa Barbara County, often with a hefty price tag — which sets new brand The Set apart. Founded in the Lompoc Wine Ghetto by brothers Billy and Christopher Hines, The Set makes accessible Pinot, Chardonnay, Syrah, and Gamay from organic, sustainably farmed fruit. The duo planted their vineyards in 2018, so launch would have “come either way,” says Christopher, “but the market conditions definitely informed the idea that The Set could bring quality wines at a competitive price point.” Label and website design draw inspiration from music and visual arts to convey a sense of fun. The Set produces 6,000 cases with wines priced between $35 and $45 a bottle and debuted in-person tastings in Lompoc, California, in August, by appointment for $20.
Written by Lauren Mowery at Food & Wine
